Battles in the digital world

Breaking Bad concluded an audience of 10.3 million viewers, Facebook and twitter raced to tell views media about the throngs who shared their reactions to the show on their social networks. Facebook and Twitter both see the social conversation around television as a way to increase use of their sites and win a bigger piece of advertisers', and they battle the title of the nation's digital device. The old-fashioned television has become to the internet-era- social networks, particularly Twitter, hence today television is a favourite topic for users, while using social network to comment and share topics.

 

Battle of the giants

 

 

The average audience for Twitter messages about a TV show is 50 times the number of people posting messages about the show and it has been found that heavy Twitter activity around a popular broadcast can drive more people to both the show and Twitter. Therefore, Twitter is a powerful tool to keep the conversation going and collaboration between traditional media and telecommunication leads to rendering the same services to the audience.

Hashtags on Twitter are building global discussion on a wide array of important issues, and they are becoming a tool in education, with a good example being #birdclass, the tag used by students in a bird biology class.

 

The future of television

In terms of the future of television , young people want television to be personalized to react to them and which travels the globe with them. Television is evolving as are other channels and its going to become more social because it has to, these changes will fundamentally alter how marketers will get their message to people. According to Razorfich white paper research, the future of television will become personalised and offering programmes to the audience interest, trends and mood. Therefore, choices and preferences will influence other people, and people will become channels. television will be portable and travel with people because of a cloud technology and people will be able to purchase with their television, and lastly it will allow people to create programming content and it will be served on demand and it will be categorized then shared with family and friends.